Senior Business Analyst (CRM)

About The Role FDM is a global business and technology consultancy seeking a Business Analyst to work for our client within the financial services sector. This is initially a six-month contract with very good prospects to extend and will be a hybrid role based in London. Our client is seeking an experienced Business Analyst to work within business-facing scrum teams, supporting the delivery of enhancements to existing systems and new functionality. You will gather and analyse business requirements, improve CRM and Client Services processes, develop solution ideas and work closely with Product Owners, senior stakeholders, technical teams and data specialists to turn business needs into scalable, secure and practical outcomes. Responsibilities: Lead business and data analysis for complex change initiatives, working closely with Product Owners and senior stakeholders within scrum teams. Analyse and document CRM and Client Services processes, identifying opportunities for optimisation, automation and alignment with business goals. Evaluate CRM-centric solutions by assessing feasibility, risks, costs and benefits, and recommend practical enhancements to processes, systems and data. Translate business requirements into clear user stories, acceptance criteria, process documentation and technical specifications for developers, testers and data engineers. Drive agile delivery through backlog refinement, sprint planning and release cycles, while defining requirements for reporting, data migration and analytics. About You Experienced Business Analyst with strong knowledge of customer relationship management systems and processes, including Dynamics 365. Experience in Asset Management. Proven experience in business and data modelling, process design, solution concepts and technical delivery for CRM and Client Services solutions. Strong SQL skills and experience of data management, reporting, analytics and data migration requirements within agile projects. Proficient in agile and scrum methodologies, with experience translating complex requirements for cross-functional technical and non-technical audiences Commercial and customer-focused approach, with strong stakeholder relationship skills and the ability to coach or guide less experienced colleagues.