Freelance Senior Strategy Lead

Senior Strategy Lead - Brand & Comms | Freelance | £880/day Central/East London (Hybrid) · Inside IR35 · 12 months+ Are you a Director-level brand strategist who wants real ownership, not oversight? A global agency needs a hands-on senior strategist to lead a major client account day-to-day. You'll run strategic projects end-to-end, shape the work, and be the client's trusted advisor, not just deliver to a brief. It's a long-term freelance role (12 months minimum) at £880 a day, mostly remote with 1-2 days a week in-house in Central/East London. The role You'll own the strategy on a global brand account. Writing the briefs, leading the teams, turning research into stories that land, and running the room when it matters. Your day-to-day: Write creative and delivery briefs for teams across the UK and LatAm Lead strategic projects end to end as proxy product owner Turn qual and quant research into personas, models and storytelling Shape the brand experience across sub-brands, journeys and channels Design and run workshops at executive level Work across multiple markets, languages and regulations You'll fit if you have: Director-level brand and comms strategy experience, agency side A CPG or retail background (preferred) A consulting mindset The confidence to own senior client relationships Happiness working in the tobacco/FMC category - this is the client's whole business, not a one-off The details: £880 per day (maximum) Start: Thursday 15th October 12 months minimum Inside IR35 - umbrella only (Ltd + Sole Trader are not allowed) Hybrid, 1-2 days in-house, Central/East London Full-time, 5 days Sound like you? Hit apply with your CV *Rates depend on experience and client requirements