Marketo Technical Lead

Marketo Technical Lead Location: London (hybrid) Contract: 6-months (maternity cover) Includes: 1 direct report About the role We're looking for a technically minded Marketo specialist to own the administration, development and support of our Adobe Marketo Engage platform during a maternity cover. You'll sit within a CRM Support team, keeping Marketo secure, reliable and well governed, and working closely with Digital Marketing, CRM and Sales. Alongside the hands-on work, you'll act as the in-house expert, advising teams on best practice and helping the business get the most from its platform investment. This is not a campaign-execution role . Campaign delivery and data loading sit with the Digital Marketing team. Your focus is the platform, the data and the integrations behind it. What you'll do Run day-to-day administration, including user setup, access and permissions , governance, documentation and monthly data hygiene, and monitor database and API limits Build and improve fields, forms, lead management processes , automations and workflows, following proper testing and release processes, and support the setup of new business initiatives Own the Marketo-Salesforce integration, troubleshooting sync issues (e.g. qualified leads not reaching Salesforce) to root cause Support third-party integrations, including LinkedIn and BigQuery Triage and resolve platform incidents via ServiceNow, acting as the escalation point for marketing operations Act as the key technical contact for Adobe, raising support tickets and joining regular vendor reviews Review the platform and recommend improvements, spotting opportunities to use new Marketo features and feeding into the platform roadmap Manage one direct report (previous people-management experience is beneficial but not essential) What you'll bring Strong hands-on Marketo administration experience, with a technical rather than campaign-focused background Proven experience troubleshooting CRM sync and integration issues, ideally Marketo-Salesforce Experience with data management, automation development and lead scoring Experience supporting users through a ticketing system (ServiceNow or similar) Good understanding of the lead lifecycle and CRM data flows, plus familiarity with APIs Experience of platform governance, documentation and change management Confidence advising stakeholders on best practice and recommending platform improvements Strong analytical skills and the ability to explain technical issues in plain business language Nice to have: Custom Data Objects, Adobe add-ons (Dynamic Chat, Interactive Webinars), wider Salesforce ecosystem experience, direct vendor management experience. Guidant, Carbon60, Lorien & SRG - The Vertage Group Portfolio are acting as an Employment Business in relation to this vacancy.